First, it was critical to think about my target market and how I plan to reach them. This was the easy part because I have a good sense of who could benefit most from my services. Next came researching the target market's behavior and perception of interior design, to figure out how I would approach them. Overall, my goal is to work with those who would have typically been intimidated for one reason or another to hire a designer.
I am still working on creating my "elevator pitch." I have drafts of it, but it needs to be more focused and succinct. Once that is in place, I am going to start really defining what my colors, logo, etc. will be. I've started gathering different ideas I like but some are completely different than others - I don't know how I will decide!
So now I have one question for you: I had decided on the name of my company, Estilo Home Interiors, long ago. I've even already done all the paperwork for it (except for the actual trade name registration), but have recently gotten some feedback that I should consider something that is easier to pronounce and more directly reflects the services of the company. So now I'm rethinking it! What is your opinion on this? I am inclined to keep it but thought I better get additional feedback before it really is too late.
Image credits: Sarah Kaye Representative